Enrolling now · starts 3 October
Digital Marketing 101
Content, ads, email, analytics and lead generation, taught by someone who manages multi-million euro media budgets. Not a theory course: every session is built around a hands-on exercise and you finish with work you can show.
Course fee
Early bird fee, open until 20 September 2026. The fee goes to PKR 10,000 after that. The student discount does not apply on top.
Start here
Watch a class free
A real class, free to watch. See how the course is actually taught before you commit to it.
Your name, email and WhatsApp number, then it plays. We use them to send you the batch dates and nothing else.
Outcomes
What you'll walk out with
Concrete things you will have built and be able to do by the end of the four weeks, not topics you will have heard about.
- Hands-on experience in Meta Ads Manager, Google Ads, Mailchimp, HubSpot and Google Analytics 4
- A portfolio of six to eight real pieces you built during the course
- A content strategy, a mock ad campaign, an email sequence and a client report, all your own work
- The metrics that matter, and the ability to report on them like a strategist
- One service area you can name, price and offer to a client
Curriculum
What we cover, in order.
4 weeks · 8 sessions. Every session includes practical exercises built around real business scenarios, and a reference pack afterwards.
- 01
What digital marketing is, and how people actually get paid for it
The channels, the difference between strategy work and execution work, and why that distinction decides your rate. You leave with a map of the landscape and a sense of where you fit on it.
- 02
Audience, content strategy and social media
Defining a real audience, building content pillars from insight rather than guesswork, and the anatomy of a piece that works: hook, body, message, call to action.
- 03
Paid advertising 1: Meta ads from zero to first campaign
Business Manager, campaign structure, objectives, targeting, ad formats and budgets. You build a full mock campaign yourself inside Ads Manager.
- 04
Paid advertising 2: Google Ads and search intent
Push versus pull, campaign types, keywords and match types, Quality Score, and the metrics that matter. Ends with a live walkthrough of real Upwork job postings for the skills you now have.
- 05
Email marketing, the channel that quietly outperforms everything
List building, welcome and nurture sequences, and what makes an email get opened and acted on. You write a three-email sequence you can keep as portfolio work.
- 06
Marketing analytics: reading data like a strategist
CAC, ROAS, CTR, CVR and LTV in plain English, then building a one-page client report from real campaign data, ending in a recommendation rather than a number dump.
- 07
Lead generation and CRM: turning interest into a pipeline
What clients are actually buying when they buy lead generation, how to run it, and how to package it as a service with a clear deliverable and price.
- 08
Your toolkit: what you know, what you can offer, what comes next
Consolidating the eight sessions into one service you could sell, a 60-second positioning pitch, and an extended open Q&A with a practitioner who runs multi-million euro campaigns.
Abdullah Latif
Digital growth lead · HelloFresh
Teaches Digital Marketing 101
Abdullah Latif
Abdullah Latif is a digital growth professional with seven years of experience driving performance and profitability for some of the world's leading brands across Pakistan, Europe, the Middle East and Oceania.
He has worked with global names including HelloFresh, Unilever and Pan Home, managing and optimising multi-million dollar media investments with decisions grounded in revenue growth and long-term customer value.
Abdullah currently leads paid social growth for HelloFresh across five international markets, and alongside his industry career he teaches Digital Marketing at postgraduate level at one of Pakistan's leading business universities.
His work sits at the intersection of strategy and numbers: building marketing systems that don't just perform, but deliver measurable business outcomes.
- Experience
- 7+ years
- Currently
- Paid social growth lead, HelloFresh
- Markets
- 5 international markets
- Brands
- HelloFresh · Unilever · Pan Home
- Also teaches
- Digital Marketing, postgraduate level
How it runs
The format, and the support around it
We schedule on weekends deliberately, so people in school, university or full-time work can attend without giving up their weekday commitments. Learning a new skill shouldn't cost you the one you already have.
- Delivery
- Live classes on Google Meet
- Next batch starts
- Saturday 3 October 2026
- Schedule
- Every Saturday & Sunday, 3:00 to 5:00 PM PKT
- Duration
- 4 weeks · 8 sessions · 16 learning hours
- Sessions
- 7 live group classes, plus 1 one-to-one with your instructor
- Batch size
- 25 to 30 students per batch
- Language
- A mix of Urdu and English
Private WhatsApp group
Your batch, your instructor, and a place to ask the question you didn't want to ask on the call.
1-to-1 mentorship sessions
Time booked with your instructor alone, on your profile, your niche, your proposals.
Live Q&A sessions
Dedicated sessions where the agenda is whatever the batch is stuck on.
Regular office hours
Standing slots with the instructor outside of class time. Show up with a problem, leave with a plan.
Reference packs after every session
Materials, templates and notes from each class, yours to keep and reuse long after the course ends.
Every session recorded
Sessions are recorded, and the recording goes to anyone who missed one. Nobody falls behind because of a weekend they couldn't make.
A live quiz every session
Every class includes a live Kahoot with a leaderboard, usually recapping the session before. Anything the room gets wrong is explained there and then, so nobody carries a half-formed idea into the next topic. Batch 1 named this their favourite part.
FLOW Graduate of the Batch certificate
Every student who finishes the course receives the digital FLOW Graduate of the Batch certificate, certified by FLOW and signed by Qunoot Sharif. Ready to add to your LinkedIn profile, your Upwork profile and your resume.
Before you start
What you need
A laptop or computer
With an internet connection stable enough for a Google Meet video call.
Urdu or English
A basic understanding of either one. The course is taught in both.
The commitment to show up
Every weekend, for four weeks, and to do the work between sessions. This is the part that actually decides the outcome.
If you have a degree, or any work experience at all, you already have more than enough to start.
Fees
Paying for it
Early bird fee, open until 20 September 2026. The fee goes to PKR 10,000 after that. The student discount does not apply on top.
20% student discount
Enrolled at a school or university? Show us a valid student ID and take 20% off the Upwork Freelancing Course. Digital Marketing 101 is already discounted, so it doesn't stack.
Pay in 3 monthly installments
Split the fee across three months. You'll need a student ID and a parent or guardian guarantee. Message us and we'll set it up.
2 full scholarships every batch
Two places per batch are fully funded for deserving candidates. If cost is the only thing standing between you and this course, apply before you rule yourself out.
Or ask us about it on WhatsApp first.
No payment on this site. We confirm your seat over WhatsApp.
Enrol
Sign up for the October batch
Fill this in and we'll come back to you on WhatsApp with payment details and your seat confirmation. Nothing is charged here, and signing up doesn't commit you to anything.
- Batch starts
- Saturday 3 October 2026 · Every Saturday & Sunday, 3:00 to 5:00 PM PKT
- Fee
- PKR 8,000 · Early bird fee, open until 20 September 2026. The fee goes to PKR 10,000 after that. The student discount does not apply on top.
- What happens next
- We read every response ourselves and reply on WhatsApp, usually within a couple of hours, with payment details and your seat confirmation.
No card details anywhere on this form, and no payment on this site. Signing up costs you nothing and holds nothing against you.
Rather ask first? Message usForm not loading? Open it in a new tab. It is hosted by Google Forms, so some browsers and networks block it from appearing inside another page.
One message is all it takes
Your degree isn't paying enough.
There is a better way.
Your commute is costing you time you don't have. Message us on WhatsApp: no form, no sales script, no obligation. Ask us anything about the courses, the fees, or whether this is realistic for you, and you'll get a straight answer from a person.
+92 311 7355704 · info@flowpk.com